Did you know that Time To Market (TTM) can be one of the biggest competitive differentials for companies, especially in the perishable food sector?
In a market that is increasingly dynamic, agility in taking a product from its development to the shelves can determine the success of a launch.
In this article, let’s explore how to optimize TTM, within the context of the food industry, and how specialized logistics solutions can help speed up this process, making the operation more efficient and competitive.
What is TTM (Time to Market)?
Time To Market (TTM) is the time required for a product, after being conceived and developed, to arrive on the market and become available for consumers. This indicator covers all the stages of the process of creating, manufacturing, storing, transporting and distributing a product.
In the food sector, in particular, Time to Market is critical, as it involves not only the production of perishable goods, but also their delivery with strict deadlines, so that they remain fresh and of high quality .
Measuring Time To Market
Companies must adopt management and monitoring tools for logistics and production processes. This helps identify possible bottlenecks and areas where it’s possible to reduce the time without compromising quality.
What is the importance of this indicator in the food industry?
In the food industry, improving Time to Market is essential to ensure the following advantages:
Time optimization
The faster your company can place your products on the shelves, the greater will be the chance of capturing a market share before competitors.
To optimize time, it is important to analyze each stage of the supply chain and identify points where it is possible to improve efficiency.
Investing in tracking technology, process automation and inventory management tools can significantly help reduce the total production and distribution time.
Logistical efficiency
Logistics is one of the main pillars for optimizing time, especially in the food sector. Efficiency in transportation and storage of products can make all the difference.
This includes the proper transportation in refrigerated vehicles, ensuring that the products maintain their ideal conditions, to the choice of faster and safer delivery routes.
Furthermore, the integration between different parts of the supply chain, such as suppliers, manufacturers, distributors and points of sale, is also essential to reduce the TTM.
The use of technologies such as transportation management systems (TMS) and the tracking solutions in real time can improve communication between everyone involved and reduce errors, which speeds up the delivery process.
Competitiveness
Time to Market also directly impacts a company’s competitiveness. In a saturated market, where consumers have many options, being the first to offer a new or innovative product can be a decisive factor for success.
Moreover, the agility in the launch and delivery process transmits a positive image of the company, evidencing its ability to meet market needs efficiently and punctually.
Reduced costs
TTM Optimization also contributes to cost reduction. Agile processes mean less use of resources, such as raw materials, energy and labor, which can lead to significant savings.
Another important point is that efficient logistics can reduce transportation and storage costs, making the process more economic. In the food sector, where costs with perishability are high, reduced TTM can minimize waste and increase profitability.
How to speed up Time To Market in companies?
In this case, it is necessary adopt a strategic approach that involves simplifying and improving processes. Certain practices that can to be adopted include:
- planning — planning the supply chain and production processes in advance helps to avoid unforeseen events and delays.
- continuous review of processes —constantly identify opportunities to improve operational efficiency, whether during transport, storage or production.
- partnerships strategic — working with suppliers and specialized logistics partners can speed up processes and ensure quality in the transportation of products, especially perishables.
Count on our specialized solutions in temperature-controlled logistics
As can be noted, the supply chain in the food sector requires special care, mainly when it comes to perishable products.
With our expertise in temperature-controlled logistics, we offer solutions that guarantee efficient storage and transportation and , consequently , safe perishable food (such as meats, fruits, vegetables and seafood), helping to reduce TTM and maintain the quality of your products.
Ours customized services attend to the needs of each client, optimizing all supply chain processes. Learn more about our solutions!
Conclusion
TTM is an essential indicator for any company that wishes to stay competitive in the current market. In the food sector, where delivery quality and speed are fundamental, optimizing Time to Market can be the key to success.
Investing in technology, improving logistics and adopting efficient management practices are crucial steps to reducing TTM and ensuring an operation that is more agile and economical.
With the support of specialized solutions, such as temperature-controlled logistics, companies can speed up your processes even further and win over the preference of consumers. Please contact us, we’re ready to help your company stand out in the market!
Our experience in protecting your product throughout the cold chain for food makes us a standout choice in Latin America.
