An innovative technology that combines elements of the physical world with virtual environments, allowing real-time interaction between people, objects and digital spaces. This is mixed reality, a technological evolution that is transforming several sectors, such as food logistics, by bringing new possibilities to increase the efficiency and precision of operations.
But, after all, what is mixed reality?
Mixed reality is a fusion of virtual reality and augmented reality. Simply put, technology that allows the physical and digital worlds to coexist and interact, providing real-time interactive experiences.
This is because, while virtual reality creates fully digital environments, augmented reality superimposes virtual information onto the real world. Mixed reality integrates these two worlds, allowing real and digital objects to interact dynamically, creating highly interactive experiences.
A notable example of this technology is the use of devices such as HoloLens, which allows viewing interactive holograms and connecting teams across different locations, promoting collaborations that are more efficient.
What is the difference between augmented, virtual and mixed reality?
To understand the practical application of mixed reality, it is essential to understand its difference fromaugmented and virtual reality. Only then will it be possible to apply it assertively, using its full potential, especially in sectors such as logistics, where the integration of data and processes is essential.
In short, here are the main characteristics of each one:
Virtual reality: creation of immersive digital environments that replace the real world.
Augmented reality: overlays digital information onto the real world using devices such as smartphones or tablets.
Mixed reality: mixes and allows interaction between real and virtual elements in the same environment.
Mixed reality on devices:
The truth is that mixed reality is gaining prominence with the progress of technological devices that integrate the physical and digital in an interactive manner. In addition to the HoloLens, developed by Microsoft, other devices are shaping how mixed reality is applied in different sectors. Some of them are:
Magic Leap: a device that focuses on immersive experiences, especially in design, health and training.
Varjo XR-3: widely used in industrial applications that require maximum accuracy, such as advanced simulations, product design and detailed technical operations.
Vuzix Blade: ideal for remote support and technical assistance tasks, as it projects information directly into the user’s field of vision, facilitating processes such as maintenance and inspections.
HoloLens
Microsoft’s HoloLens stands out as one of the most advanced mixed reality devices, as it combines technological innovation with practical features that meet a variety of industrial demands.
One of its main unique features is that it allows users to view and interact with 3D holograms within real environments, creating immersive and highly interactive experiences. Thus, the main advantage of HoloLens is its ability to provide detailed technical visualizations, remote training and collaborative operations, making it an essential tool in sectors such as logistics.
At Emergent Cold LatAm, HoloLens is used primarily by the engineering department, promoting remote collaboration between different units, enabling remote audits, real-time technical support and faster decision-making. This makes it possible to reduce operational costs and improve the efficiency of logistics operations, especially in the cold chain.
This is yet another innovation that is transforming Emergent Cold LatAm’s temperature-controlled food storage and logistics chain.
Mixed reality applied to food logistics
It is no surprise that mixed reality is beginning to transform operations in food logistics, and it is no different at Emergent Cold LatAm, as the company strives for excellence in providing its services. The company is exploring this technology to:
- Remote audits: with the use of the HoloLens device, it is possible to carry out inspections remotely, ensuring greater quality control.
- Collaboration between teams: such integration allows experts to visualize specific problems in real time and offer fast and accurate solutions, reducing operational costs.
- Future applications: despite still being in its early stages, mixed reality has shown great potential in optimizing logistics processes at Emergent Cold LatAm, such as inventory monitoring and the automation of complex routines.
These applications reinforce the commitment of Emergent Cold LatAm to seeking efficiency and sustainability, which are fundamental pillars for the future of temperature-controlled food logistics.
Our experience in protecting your product throughout the cold chain for food makes us a standout choice in Latin America.
